You'll see Amazon's Alexa infiltrate the New York Toy Fair as toymakers figure out how to use the digital assistant to add new sound experiences to games. Alexa, shall we play a game? Amazon's smart assistant is making her way into playtime, with Mattel and other toymakers adding Alexa voice commands to products to enhance game play. Several such toys are due this fall, and this weekend some will be on display at the ginormous New York Toy Fair. In many of these products, you can't actually play against Alexa. Instead she's a guide, keeping score, reading rules and setting the mood with sound effects and music. In an age when parents are accustomed to syncing toys with smartphone apps, it's not much of a leap for companies to want to leverage smart speakers. Industry watchers expect Amazon's Echo speakers to be in more than 66.3 million US households by 2022. Why make your own voice recognition system and battle privacy worries when you ca...
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